12 Benefits of Getting Great Place to Work-Certified™

Claire Hastwell

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The List of our Great Place to Work-Certified™ organizations have grown tremendously over the past 3 years.

Why did these companies choose to Get Certified amidst the challenges of the pandemic? The benefits of this recognition goes beyond employer branding. For organizations, it gives valuable insights as to what they are doing well and which areas they can do better.

Read this article to find out more of what your company can get on top of the shiny badge.

For HR leaders, there are few milestones that hold so much pride as becoming Great Place to Work-Certified™. It signals to the world that they have created a company culture that employees love.

And when you become Certified, you earn more than just a shiny badge. Does your manager need some convincing? We’re here to help you get the case for culture over the line.

1. Recruit cream of the crop talent and increase your offer acceptance rate

Great company culture is now a prerequisite for job hunters. Certification signals that your employees approve of your organizational culture and your company’s leadership.

It tells candidates that people love showing up for work. “27% of candidate placements mentioned Great Place to Work,” HR at Wonolo told us.

2. Use actionable survey results

Certification depends mostly on the results of your Trust Index© survey – the gold standard for measuring employee engagement.

After you collect your employee survey responses, you will get the results.

This data gets you inside the heads of your people to understand your company’s culture strengths and weaknesses.

3. Proudly display your badge of honor

“We promote our Certification everywhere we can. We point out that we are Certified in all our hiring campaigns. It’s on everything from our Teams background to our monthly associate surveys,” reports Heidi Burns, VP, marketing and originations development at Flagship Credit Acceptance.

Every Great Place to Work-Certified company earns a digital Certification badge. You can use it throughout the year to remind employees, partners and the public about your achievement.

Many companies include the badge on social profiles, print it on swag and proudly display it on their job postings.

4. Put your company in the running for Best Workplaces lists

Once your company is Great Place to Work-Certified, you will automatically be considered for our Best Workplaces lists.

5. Be featured on our website

Every Certified company earns a profile page on the Great Place to Work website. You can share company details and any other recognition earned on Best Workplaces lists.

Certified companies often link to their profile from their careers page to provide third-party validation of their exceptional company culture.

6. Build employee pride

All employees want to be part of something special. Getting Great Place to Work-Certified builds pride among your workforce. “It’s the beating heart of our organization,” Salesforce told us. “This is what helps us not only attract great talent but also build pride and loyalty amongst our employees.”

7. Reinforce your company values and culture

“People are who you tell them they are. If you tell someone they are great and worthy, they’re going to aspire to be great and worthy. If you continue to tell your team members you are a great place to work, they will continue to make your company a great place to work,” explains Heidi.

Raising awareness of your Certification among current employees is akin to promoting your company values, mission and culture. Certification reinforces that you are a company that cares. A company that puts people first.

Because employee opinions dictate the results – it’s a reminder that, yes, your company is a great place to work.

8. Join a community of other Great Workplaces

When you join the Certified club, you put your name alongside the likes of the World’s Best Workplaces™.

You also get to join the virtual nationwide office party on Certification Nation Day. Celebrate your people, connect with like-minded companies and Tweet your culture pride to the world!

9. Satisfy shareholders, customers and other business stakeholders

“All the studies show that organizations that are purpose-led with people aligned for that purpose are more successful and their people live more engaged and happier lives,” says GBCA’s CEO Davina Rooney.

Davina is right. Investors and other stakeholders are demanding that companies conduct fair and sustainable business – and they want to make sure that their vendors are doing the same.

Certification is an efficient way to signal your workplace ESG – it is a third-party validation that your business treats its people well.

As Davina says, “It is important people know that it does what it says on the tin.”

10. Celebrate as a team

Employee recognition is proven to increase employee retention, employee engagement and perceptions of fairness in the workplace.

When your company meets the Certification criteria, it’s time to pop the champagne. Rally your team around this win and celebrate.

11. Set goals and share your people practices

The results of your Trust Index™ survey will show you what programs you should continue to fund and where programs might not be meeting expectations. By understanding what’s working and what’s not working, you can put resources where they’re needed most.

No company is perfect. Great Place to Work-Certification allows you to benchmark the current state of your company culture so that you can set goals and put plans in place for improvement.

You will also complete a Culture Brief, which captures the people practices that make your company unique. It’s a great way to tell your story and position your company as a thought leader when it comes to innovative work practices.

12. Create goodwill and employee trust

Many companies find that asking employees to participate in a survey about their workplace experience creates goodwill. Employees appreciate being given the opportunity to voice their opinions.

And ongoing listening is a recurring theme among the 100 Best Companies to Work For®. When the executive team is clearly focused on creating a great workplace culture and continue to gather employee feedback, employees know that their happiness is a top priority.

As you can see, recognition is just the cherry on the sundae with Certification. Make your employees proud, recruit top talent and find gaps in your HR policies. For more on how to get Certified, join us for our webinar.

Claire Hastwell

Author

Great Place To Work identifies Best Workplaces™ in Asia by surveying over 1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting over 4.7 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2021 or early 2022.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

For All™ Methodology

Great Place to Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2022 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 130,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees

Why do you say in one place your national list scoring is based on 85%/15% and in another place that it is 75%/25%?

We are explaining two different things:
1.  The criteria we evaluate

  •  85% concerned with Trust and Maximizing Human Potential and
  • 15% concerned with everything else

2.  Where the data comes from

  • 100% Trust Index for organizations with less than 100 employees
  • 75% based on the Trust Index survey analytics and 25% based on responses to the Culture Audit for organizations with more than 100 employees.
For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees