How Great Place to Work-Certified™ companies outpace the average U.S. workplace
95% of job candidates say reputation is a major factor when considering a job offer. This should be music to the ears’ of Great Place to Work-Certified™ companies.
According to our research, Certified™ companies can boast about having better bosses, fairer paths to promotions and employees reporting that they look forward to coming to work.
Companies who meet the Certified standard are up to 4 times more successful at attracting, retaining and engaging talent than the average U.S. workplace, according to our national employee study.
Certification has become a national benchmark of positive company culture. Companies must have at least 65% (7 out of 10) of their current employees say that it’s a great place to work. With the national average sitting at just 49%, Certification is a milestone well worth celebrating.
Great Place to Work® conducted a national employee survey in 2019. Over 2000 employees across a range of industries, including finance, health care, manufacturing, professional services, retail, technology and hospitality, who do not regularly participate in our survey, told us about their employee experience.
Employees across four managerial levels and a variety of demographic groups were asked to rate their workplaces across 60 statements measuring trust, pride, collaboration, management effectiveness, innovation, diversity and fairness, as well as other elements of company culture.
We then compared the national averages to employee evaluations of Great Place to Work-Certified companies. The gaps are striking.
At the average U.S. workplace, just 49% of employees are having a positive experience.
Whether employees worked in health care (49%), hospitality (48%), or the hyped industry of technology (51%), the overall picture isn’t great. The highest average results came from employees working in the finance industry, at a “whopping” 56%.
Hospitality (e.g., Hotel, Restaurants)
Taking everything into account, I would say this is a great place to work.
AVERAGE across all survey statements
The benchmark of a great company culture
It’s rough out there. Less than half of U.S. workers feel profit distributions are fair, and more than half report regular favoritism, politicking and unfair promotion practices in their workplaces.
But Great Place to Work-Certified companies soar past their competitors on every one of these metrics.
Companies that build workplaces based on trust fundamentally change these dynamics and create workplaces that employees actually look forward to going to – and businesses that thrive as a result.
Great workplaces are full of great managers and supportive, passionate coworkers
If you’re job seeker, there are a lot of reasons why it’s better working at a Certified great workplace:
- 4.5x times more likely to work for a great boss (and 75% less likely to have an awful one)
- 88% more employees say there’s no politicking and backstabbing in their workplaces
- 93% more likely to look forward to coming to work
Great workplaces pay and promote their people fairly
Employees at great workplaces say they often or always felt practices at their workplaces were fair. At Certified great workplaces, employees are:
- 2x more likely to be paid fairly
- 2x more likely to earn a fair share of the company’s profits
- 2x more likely to have a fair shot at promotion
Working is better at Certified companies
Average U.S. Workplace
How much better is
% Employees who look forward to coming to work
% Employees who feel company profits are shared fairly
% Employees who believe managers avoid favoritism
% Employees who believe promotions are fair
% Employees who believe people avoid politicking
% Employees who believe people are paid fairly
Happy employees are good for firms and investors
Treating employees with care and respect pays off. Certified companies do better on several key business indicators:
- Agility – 66% more employees adapt quickly to changes necessary to the business’ success
- Teamwork – employees are 58% more likely to cooperate at a high-level
- Effort – 67% more people work on teams that are willing to give extra to their work
Employee and customer satisfaction are linked
Consumers want to buy from purpose-driven companies that care about employees. And Certification is an indicator that a workplace treats its employees well.
Similarly, Certified great workplace employees rate their customer service higher than employees at the average U.S. workplace:
- Service – employees are 34% more likely to believe their company provides excellent customer service
Employer brands that outshine the competition
Certified great workplaces retain and attract more talent. They live their employer brands from the inside out:
- Employee referrals – 86% of employees say they would recommend their company to others, compared to just 56% at the average U.S. workplace
- Recruiting talent – in other words; employees are 60% more likely to help their employers recruit top talent by strongly endorsing their organizations to friends and family
- Retention – employees are 51% more likely to stay for a long time
The proof is in the pudding
Employee surveys don’t lie: Certified workplaces are head and shoulders above the average U.S. workplace, so it’s worth doing what it takes to become Certified.
Not Certified yet?