Employer Branding on LinkedIn: A Step‑By‑Step Guide
KEY INSIGHTS A strong employer brand on LinkedIn cuts cost-per-hire by up to 43%. Certified great workplaces are 15x more likely to be chosen by job seekers. 75% of candidates check employer brand before looking at salary. Before your recruiter sends a single message, candidates are already forming their view of your organization on LinkedIn. […]
The Difference Between EVP, Employer Branding and Culture
In today’s highly competitive hiring market, understanding culture, EVP, and employer brand could mean the difference between winning or losing top talent. Of course the three concepts are related, they build on each other and often show up in the same PowerPoints and HR decks but they’re not interchangeable. Culture is how your organization feels […]
Your First Year with Great Place To Work: From Survey Design to Employer Branding
Key Highlights Job seekers are 15 times more likely to choose a company that’s been Certified as a great workplace. The companies that get the most value from their first year treat Certification as an ongoing program. Even organizations that don’t reach the certification threshold walk away with benchmarked culture data and a plan for […]
What Happy Workplaces Look Like On LinkedIn
Topline takeaways People can spot a high-trust workplace on LinkedIn in under five minutes. Low-trust organizations reveal themselves through things like constant rehiring. Your free cheatsheet to how high-trust workplaces show up on LinkedIn below. LinkedIn has become a surprisingly accurate indicator for how employees feel about their workplace. Trust changes behaviour, behaviour leaks […]