Corporate Giving Is Top Driver of Employee Experience at the Best Companies to Work For – Especially Now

Claire Hastwell

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A true sense of pride in their job, and in the actions of their leaders, continues to be a defining factor amongst  Philippines Best Workplaces™. Pride was once again the highest scoring dimension amongst our top workplaces. Great Place to Work® global research shows that by continuing to emphasize on people’s needs as a top priority, even during such difficult times, these organizations have made a profound impact on further deepening this sense of pride amongst their workforces.

Employees of Philippines Best also feel even better about the ways that their organizations are contributing towards the community. This is no doubt a result of these organizations going out of their way to support their communities throughout the challenges of the year.

This and more insights will be available this coming May when we release our 2021 Insights Report, as we wish to impart and remind the values that have carried us through the seasons of change – care, trust, respect, camaraderie, and love.

-GPTW Philippines

One of the most impactful best practices from the 100 Best this year is generous community giving.

WIIFM has become WIIFTC at the 100 Best.

That is, the old adage that people are motivated by “what’s in it for me” (WIIFM) has transformed at this year’s Fortune 100 Best Companies to Work For®. In the wake of the COVID pandemic, racial reckoning and other challenges of the past year, employees at the 100 Best are now driven by “what’s in it for the community” (WIIFTC).

In particular, employees at companies with generous and lasting corporate social responsibility efforts during the pandemic were 15.6 times more likely to say their company was a great place to work.

Great Place to Work® discovered this connection between corporate giving and employee happiness while producing this year’s 100 Best Companies ranking.

Help the community, help employee morale

When leaders helped the community last year, they helped boost employee sentiment.

Great Place to Work research into the 2021 100 Best found that when employees felt good about how their company contributed to their communities, they were:

  • 1.9 times more likely to experience pride in their organization
  • 1.7 times more likely to report receiving a fair share of the profits made by their organization
  • 1.7 times more likely to say their work has special meaning rather than being “just a job”
  • 1.6 times more likely to say that their executives fully embody the best characteristics of the company

And employees at these phenomenal companies have plenty to be proud of: The 100 Best took heroic actions to support their communities in a challenging year.

Nationwide is on the community’s side

Consider mutual insurance company Nationwide, and its big-hearted response to the COVID crisis.

The company’s foundation provided $5 million in grants to support the American Red Cross, Feeding America, United Way and local organizations.

The impact on employee experience

When asked what makes Nationwide a great place to work, one Nationwide employee told us: “We stress the noble purpose of our work and our values. Big commitment to supporting community through donations and support of volunteerism.”

There was no mention from this employee of fancy perks or PTO – their reponse began and ended with community giving.

Camden opens its checkbook for residents

We can also look to Camden Property Trust, which owns and manages 165 apartment communities across the country. Their deep pockets matched their deep values.

At the outset of the pandemic and related economic downturn, Ric Campo, Camden’s chair of the board and CEO, and Keith Oden, executive vice chair, recognized many of Camden’s tenants would struggle with rent payments and the costs of food and other life necessities.

So in April 2020, they set up both a rent deferral program and a program for renters to apply for grants of up to $2,000.

“We just figured we needed to do something and do something in a big way, and we knew it would take money,” Ric said.

Ric and Keith donated funds from their upcoming bonuses – a total of $1 million.

Camden added to those personal contributions to establish a $5 million relief fund.

When that $5 million was distributed in a mere 16 minutes, Camden added another $5.4 million to the fund.

Ultimately, 8,000 Camden residents benefitted from the grants.

Employees took note and pride swelled

In the company’s Trust Index™ survey, many employees mentioned the generosity of Camden’s leaders. Here’s one of many examples of employees’ praise when asked what makes the company a great place to work:

Camden is a caring company, for example giving financial assistance to residents during this time. This is something that makes me proud to work for this company. Also giving bonuses to the front-line employees was another thing that makes me proud to be a Camden employee! My direct report and the VP are the best people I have worked for in my life and I have worked for some really good people. VP is phenomenal!

Texas Health Resources acts as a community resource on COVID

Community support took different forms in 2020, such as acts of solidarity with the Black community after George Floyd’s murder, and corporate giving in response to the economy.

But it also included projecting a voice of fact-based reason amid disinformation.

Barclay Berdan, CEO of Texas Health Resources, stepped up to educate Dallas and other North Texas communities about the pandemic last year.

Given how polarized the public conversation about the pandemic became, Barclay was asked to share his messages about COVID beyond the walls of his healthcare system. In October, he began publishing a wider community newsletter – covering topics such as the effectiveness of COVID vaccines.

Barclay didn’t expect to play this role. But he felt called to serve as a truth-teller in a confusing time. “There was a leadership gap,” Barclay said. “People needed to step in and fill it.”

How employees feel the social impact

The word “community” was mentioned time and time again in Texas Health survey responses. Employees told us that what makes the company unique is its “commitment to the community,” “community outreach” and “community time off.”

Research has shown that helping others is one of the key sources from which humans derive meaning in their lives. And in times of crisis, humans, as social animals, have a natural urge to help others. It’s clear from Texas Health employee praise that during the difficulty of last year, being able to give back through work was especially powerful.

How does your company stack up on giving back?

Is your company excelling when it comes to community service in these difficult times? In 2021, 30% of the list is made up of first-timers – companies that made it because of how they were caring through crisis. You too can apply to get on a Best Workplaces list. Sign up for our company culture newsletter for more examples of best practices from Best Workplaces.

A special thanks to our 100 Best Celebration Partners, which include: 

AbbVie, Anthem Health System, Atlantic Health System, Burlington, Cadence, Camden, Cisco, Citrix, Comcast, DHL Express U.S., Deloitte, Dow, Edward Jones, Experian, First American, Hilton, KPMG, Marriott, Nationwide, OC Tanner, Rocket Companies, Salesforce, Synchrony, UKG, Wegmans and WellStar.

Claire Hastwell

Author

Great Place To Work identifies Best Workplaces™ in Asia by surveying over 1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting over 4.7 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2021 or early 2022.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

For All™ Methodology

Great Place to Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2022 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 130,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees

Why do you say in one place your national list scoring is based on 85%/15% and in another place that it is 75%/25%?

We are explaining two different things:
1.  The criteria we evaluate

  •  85% concerned with Trust and Maximizing Human Potential and
  • 15% concerned with everything else

2.  Where the data comes from

  • 100% Trust Index for organizations with less than 100 employees
  • 75% based on the Trust Index survey analytics and 25% based on responses to the Culture Audit for organizations with more than 100 employees.
For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees