Job Seekers Are 4.5x More Likely To Find a Great Boss at a Certified Great Workplace

Claire Hastwell

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How Great Place to Work-Certified™ companies outpace the average U.S. workplace

95% of job candidates say reputation is a major factor when considering a job offer. This should be music to the ears’ of Great Place to Work-Certified™ companies.

According to our research, Certified™ companies can boast about having better bosses, fairer paths to promotions and employees reporting that they look forward to coming to work.

Companies who meet the Certified standard are up to 4 times more successful at attracting, retaining and engaging talent than the average U.S. workplace, according to our national employee study.

Certification has become a national benchmark of positive company culture. Companies must have at least 65% (7 out of 10) of their current employees say that it’s a great place to work. With the national average sitting at just 49%, Certification is a milestone well worth celebrating.

Great Place to Work® conducted a national employee survey in 2019. Over 2000 employees across a range of industries, including finance, health care, manufacturing, professional services, retail, technology and hospitality, who do not regularly participate in our survey, told us about their employee experience.

Employees across four managerial levels and a variety of demographic groups were asked to rate their workplaces across 60 statements measuring trust, pride, collaboration, management effectiveness, innovation, diversity and fairness, as well as other elements of company culture.

We then compared the national averages to employee evaluations of Great Place to Work-Certified companies. The gaps are striking.

At the average U.S. workplace, just 49% of employees are having a positive experience.

Whether employees worked in health care (49%), hospitality (48%), or the hyped industry of technology (51%), the overall picture isn’t great. The highest average results came from employees working in the finance industry, at a “whopping” 56%.

Statement Finance Manufacturing Professional Services Retail Technology Health care Hospitality (e.g., Hotel, Restaurants) Other Average
Taking everything into account, I would say this is a great place to work. 64% 49% 58% 57% 64% 58% 61% 61%  
AVERAGE across all survey statements 56% 42% 52% 47% 51% 49% 48% 49% 49%

 

The benchmark of a great company culture

It’s rough out there. Less than half of U.S. workers feel profit distributions are fair, and more than half report regular favoritism, politicking and unfair promotion practices in their workplaces.

But Great Place to Work-Certified companies soar past their competitors on every one of these metrics.

Companies that build workplaces based on trust fundamentally change these dynamics and create workplaces that employees actually look forward to going to – and businesses that thrive as a result.

Great workplaces are full of great managers and supportive, passionate coworkers

If you’re job seeker, there are a lot of reasons why it’s better working at a Certified great workplace:

  • 4.5x times more likely to work for a great boss (and 75% less likely to have an awful one)
  • 88% more employees say there’s no politicking and backstabbing in their workplaces
  • 93% more likely to look forward to coming to work

Great workplaces pay and promote their people fairly

Employees at great workplaces say they often or always felt practices at their workplaces were fair. At Certified great workplaces, employees are:

  • 2x more likely to be paid fairly
  • 2x more likely to earn a fair share of the company’s profits
  • 2x more likely to have a fair shot at promotion 

Working is better at Certified companies

 

Average U.S. Workplace Certified™ Workplaces How much better is
work at Certified
companies?
% Employees who look forward to coming to work 42% 82% +93%
% Employees who feel company profits are shared fairly 30% 68% +125%
% Employees who believe managers avoid favoritism 37% 74% +102%
% Employees who believe promotions are fair 41% 76% +88%
% Employees who believe people avoid politicking
and backstabbing to get things done
43% 80% +88%
% Employees who believe people are paid fairly 41% 75% +82%

 

Happy employees are good for firms and investors

Treating employees with care and respect pays off. Certified companies do better on several key business indicators:

  • Agility – 66% more employees adapt quickly to changes necessary to the business’ success
  • Teamwork – employees are 58% more likely to cooperate at a high-level
  • Effort – 67% more people work on teams that are willing to give extra to their work

Employee and customer satisfaction are linked

Consumers want to buy from purpose-driven companies that care about employees. And Certification is an indicator that a workplace treats its employees well.

Similarly, Certified great workplace employees rate their customer service higher than employees at the average U.S. workplace:

  • Service – employees are 34% more likely to believe their company provides excellent customer service

Employer brands that outshine the competition

Certified great workplaces retain and attract more talent. They live their employer brands from the inside out:

  • Employee referrals – 86% of employees say they would recommend their company to others, compared to just 56% at the average U.S. workplace
  • Recruiting talent – in other words; employees are 60% more likely to help their employers recruit top talent by strongly endorsing their organizations to friends and family
  • Retention – employees are 51% more likely to stay for a long time

    The proof is in the pudding

    Employee surveys don’t lie: Certified workplaces are head and shoulders above the average U.S. workplace, so it’s worth doing what it takes to become Certified.

    Not Certified yet?

Claire Hastwell

Author

Great Place To Work identifies Best Workplaces™ in Asia by surveying over 1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting over 4.7 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2021 or early 2022.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

For All™ Methodology

Great Place to Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2022 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 130,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees

Why do you say in one place your national list scoring is based on 85%/15% and in another place that it is 75%/25%?

We are explaining two different things:
1.  The criteria we evaluate

  •  85% concerned with Trust and Maximizing Human Potential and
  • 15% concerned with everything else

2.  Where the data comes from

  • 100% Trust Index for organizations with less than 100 employees
  • 75% based on the Trust Index survey analytics and 25% based on responses to the Culture Audit for organizations with more than 100 employees.
For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees