4 Ways Great Place to Work Certification™ Will Build Employee Trust Now

ANDY JOHNSTON & XYRIS TAPIA

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In recent months, we’ve talked a lot about how COVID-19 is affecting companies and teams around the world, and how the Best Workplaces™ are responding. We’ve touched on supporting employees’ mental healthkeeping remote teams engaged, helping telecommuting parents manage their unique situation and more.

It would be easy to look at our COVID-19 resource hub and think that the only things that a company can do during this time are about survival — minimizing negative effects of the pandemic and living to fight another day.

While it’s true that some companies are still figuring out how to keep the lights on, the reality is that now is also a time to invest in the future of your organization.

Certification™ by Great Place to Work®  is a powerful way to give your people something to celebrate while helping you attract and retain the best talent.

Here are just a few ways your company can benefit from Certification:

1. There has never been a more critical time to find out what your people are thinking

In 2020, it’s become clear that we have to come to terms with things as they are now. You should assume your understanding about what your company, people and customers want, need and how they behave has changed in the new normal.

The best way to find out what they’re thinking? Our Trust Index employee survey, the first step in earning Certification.

There are real costs to waiting until things get better to listen to your people:

  • You lose out on key insights about what matters most to your people now
  • You become blind to how employee needs are changing in response to crisis
  • Your best people might not wait around for you to ask later–they’ll find a company where leaders care now

By giving employees opportunities to express their experiences and questions on the survey, leaders provide a sense of ownership and influence during changes, greatly lowering employee stress and fear.

In addition, it unlocks a rich source of ideas and solutions for managing change.

Your people are the key to unlocking the ideas that have the potential to transform your business, culture and beyond.

Look no further than Ericsson for example. Despite the pandemic turning the world into a state of uncertainty, Ericsson saw it as an opportunity to come together and prepare for the future. Not only have they assisted employees transition to work from home, they have initiated conversations with teams reflecting around the theme of “the workplace of the future”- where technology and digital transformation is the new norm.

With these initiatives in place, it is not surprising why Ericsson members agree that they are a Great Place to Work.

“Working from home is the reality now. We are still getting our work done as effectively as before when we were still working from the office. This is thanks to the strong digital platform Ericsson has laid out for the employees. Transitioning from face-to-face meetings to virtual meetings was seamless. Ericsson has supported us in every way during this pandemic, from ensuring that we have the right tools up to our mental well-being. I’m glad Ericsson is supporting us in this new set-up.”
– Alen Bea Ducao – Integration Engineer, Ericsson Philippines

Transformative ideas like this are hiding in plain sight, even in the middle of a crisis. You will only discover them if you seek them out.

2. Great Place to Work Certification signals that you are truly a people-first organization

Many companies say they put their people first, regardless of whether or not their actions actually back up their claim.

So how do customers and job seekers know which companies really care for their employees?

That’s where Certification comes in. It’s not something companies can fabricate. It’s not anecdotal. It’s a trusted stamp of approval, backed by quantitative and qualitative data from real employee survey responses. It shows potential job seekers and others that you truly care about your employees’ experience and are committed to building and maintaining a high-trust company culture.

Best Workplaces like SynchronyCanva, and DHL have been vocal about the importance of being people-first during COVID-19. How companies treat their workers during this pandemic could go on to define their brand for decades.

Now is the perfect time to show your commitment to being a people-first organization — and to shout it from the rooftops.

3. Certification builds trust, camaraderie and pride at a time when your employees need it most

We are all searching for things to celebrate these days. Earning Certification is good news that your whole team can celebrate together.

Certified company Ingram Micro used the announcement not just to celebrate the accomplishments of their employees, they launched a recruitment campaign aptly entitled ‘Step into Greatness’ using their much-deserved Great Place to Work-Certified badge.

Now, amid the stress and anxiety of the pandemic, it’s more important than ever to recognize and build up your people.

4. Certification tells employees that you care about them and their future

To follow leaders, particularly through challenging times, people must believe they can rely on their leaders to deliver on promises and match actions to words. They fundamentally need to believe that their leaders care for them and their future.

Getting Certified sends a clear message to employees that you care about their experience and their well-being. And when people feel like their company invests in them, they’ll put in their best for their company.

Certification gives you and your employees another opportunity to smile and celebrate one another when those moments are harder to come by. To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, find out how to “Get Great Place to Work-Certified™”today.

ANDY JOHNSTON & XYRIS TAPIA

Author

Great Place To Work identifies Best Workplaces™ in Asia by surveying over 1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting over 4.7 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2021 or early 2022.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

For All™ Methodology

Great Place to Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2022 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 130,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees

Why do you say in one place your national list scoring is based on 85%/15% and in another place that it is 75%/25%?

We are explaining two different things:
1.  The criteria we evaluate

  •  85% concerned with Trust and Maximizing Human Potential and
  • 15% concerned with everything else

2.  Where the data comes from

  • 100% Trust Index for organizations with less than 100 employees
  • 75% based on the Trust Index survey analytics and 25% based on responses to the Culture Audit for organizations with more than 100 employees.
For All™ Methodology

Great Place To Work, the global authority on workplace culture, determined the Philippines Best Workplaces™ 2023 List by conducting annual workforce studies through our Trust Index Survey™ and Culture Management platform Emprising®, representing the voices of over 450,000 employees across the Philippines.

Employees responded to over 60 survey questions describing the extent to which their organization creates a great place to work For All™, meaning that the company empowers all individuals to reach their full human potential. Eighty-five percent of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. We analyze these experiences relative to each organization’s size, workforce makeup, and what’s typical in their industry and region. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they’re consistently experienced.

To ensure surveys truly represent all employees, we require enough people in each organization to respond that results are accurate to a 95% confidence level and 5% margin of error or better. We review any anomalies in survey responses, news, and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Categories:
These organizations’ assessment is based 100% on employee responses to the Trust Index survey.

  • Small 10-99 Employees

For larger organizations with more than 100 employees, we also use our Culture Audit™ tool, asking organizations to share with us their practices, policies, and programs to create a great workplace For All™ and evaluate the approach they take.

  • Medium 100-999 Employees
  • Large 1000+ Employees